Fractional Localisation Manager
Senior localisation expertise. When you need it.
Localisation has changed enormously in the last few years: in particular, AI has made it faster, leaner and more cost-effective than ever before. Smaller teams can manage more languages, automate more processes and reach international audiences earlier.
But less manual work doesn't mean less need for expertise: someone still needs to decide where AI should (and shouldn't) be used; which markets are worth investing in; what good quality looks like; which tools and processes are actually needed. And whether localisation really is working for your international users.
That's where a Fractional Localisation Manager (FLM) comes in.
What does an FLM do?
Think of me as your part-time localisation lead: embedded in your team, but without the commitment of a full-time hire.
I can help:
Build international strategy: Which languages and markets should you prioritise? Where will investment maximise reward?
Make AI work for you: Build smart AI + human workflows that balance quality, speed and cost.
Get the foundations right: TMS, integrations, terminology, style guides, QA and processes that can grow with you.
Embed localisation into the business: Bring the process upstream to avoid costly bottlenecks close to deployment.
Measure what matters: Move beyond word counts and turnaround times to understand quality, user sentiment, international performance and impact.
Represent international users: Spot the linguistic, cultural and product issues that can make an experience work brilliantly in one market and fall flat in another.
...but need experienced holiday cover
You're launching new markets
...and need some considered advice
...but need to understand both its potential and its limits
You're growing internationally
...but nobody really owns localisation
When might you need an FLM?
Localisation has evolved organically
You're adopting AI
...and it's time for some proper structures, processes and tooling
Product, Marketing and Engineering all touch localisation
...but nobody has the complete picture
You already have a Localisation Lead
Flexibility by design
You might need a FLM for one day a week, a few days a month, for a specific growth period, or simply while your usual localisation lead is away.
I offer a range of services from an initial "Localisation Health Check" to round-the-clock support. I can also help you understand what you need before committing to an ongoing relationship — drop me a line and we'll work it out together.