COPY WRITING

I love writing. I really do.

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First and foremost, I love the English language. Somehow it manages to be flexible, idiosyncratic and poetic but also razor-sharp, direct and focused. I love the quirks of spelling, the double meanings (foundation of many a good joke) and the layers of history. I love the constant learning curve of being a linguist. I love bending the rules.

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Language is at the core of everything we do, and for me, it wields the greatest power when it goes unnoticed. When it inspires without being flowery, informs without tying itself in knots. The very heart of communication.

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So yes, I love crafting a coherent message from this complex language. I take great joy in getting under an audience's skin and learning how to speak to them. I also very much enjoy helping others get their brand — their identity — down on paper.

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BID WRITING

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On the more technical side, I find it incredibly rewarding to work with clients on bid writing and new business generation — employing my language skills to turn complex technical information into an engaging, persuasive pitch. That means understanding not just what you want to say, but what the evaluator is actually asking for: interrogating the tender documents, mapping requirements and scoring criteria, and making sure every part of the response is compliant, evidenced and easy to evaluate.

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I use my neutral position to interview subject matter experts, challenge assumptions, pull out the strongest evidence and core messages, and shape them into a clear, concise and compelling response. The aim isn't simply to write beautifully; it's to make it as easy as possible for an evaluator to award you the marks.

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Over the years I've also learned the importance of supporting creativity with strong processes, documentation and planning. I've worked on distilling brand identity, writing comprehensive style guides and developing content management systems that support consistency and scalability.

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More recently, I've worked extensively with AI and prompt engineering, exploring how these tools can support rather than replace good writing and good judgement. In bid writing in particular, AI can be enormously useful: interrogating tender documentation, identifying requirements, structuring responses, testing drafts against evaluation criteria and spotting gaps. Used thoughtfully, it can take care of some of the heavy lifting while leaving the important bits — strategy, evidence, judgement and a persuasive human voice — firmly in human hands.

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If you think I can help you with any of the above — drop me a line!